How far does a cabbage travel from the field to the dinner table? In the past, this route was riddled with detours: losses piled up at every step, markups were added by each intermediary, and information was anything but transparent. By the time the cabbage finally reached the consumer's basket, its price had long diverged from its farm-gate value.
Recently, the Ministry of Agriculture and Rural Affairs issued the "15th Five-Year Plan for the Development of the National Wholesale Market System for Agricultural Products" (the "Plan"), specifically designed to "repave" this route. What did this route look like before, and what will it look like in the future? Let's follow a single cabbage on its journey from start to finish and explore the past and future of agricultural product distribution.
I am a cabbage, living in an unremarkable field in the north. Early this morning, I was pulled from the soil. My ride is no longer the price-haggling middleman of the past, nor the pre-dawn market truck. Instead, it's the staff from the village-level production and marketing service station—they conduct rapid quality tests, then take me through cleaning, sorting, pre-cooling, and drying in a one-stop process. Several of my brothers were "pre-sold" last night via mobile phone orders, and postal express trucks are now waiting at the village entrance for direct shipment. This change stems from the Plan's proposal to establish a robust network of village-level production and marketing service stations, bringing services like consignment sales, transaction settlement, and storage and fresh-keeping directly to the fields. For farmers, this means fewer trips to sell, less price suppression, and the ability to sell quality goods without leaving the village.
Leaving the field, I'm taken to a small cold storage facility at the edge of the farmland, fully equipped with pre-cooling, refrigeration, and controlled atmosphere technology. The farmer explains that without field-side cold storage, vegetables would rot within days of harvest. It wasn't a problem of poor cultivation, but of inadequate storage. Now, with county-level cold chain collection and distribution centers being built, the Plan targets over 1,500 such centers nationwide by 2030, up from 1,000 in 2025. Extending the cold chain to the field addresses the "first mile" problem: surpluses can be stored, sales can be staggered to avoid market gluts, losses are reduced, and farmers see higher profits.
Emerging from cold storage, I board a refrigerated truck. The cold chain remains unbroken, taking me all the way from the farm to connect with the national backbone cold chain logistics base. I still arrive with the dew fresh on me. The driver mentions that previously, refrigerated trucks were scarce and expensive. For mountainous regions, freight costs could exceed the value of the goods themselves, making it impossible to ship them out. To address this, the Plan proposes exploring smart logistics models tailored to mountainous and hilly areas, including low-altitude drones and integrated air-ground scheduling systems. Soon, mountain produce will be able to "fly" down the hills. From field to table, freshness is maintained, and the unique flavors of remote regions can reach markets nationwide.
The refrigerated truck eventually delivers me to the origin wholesale market for agricultural products. In the past, I would have passed through several layers of intermediaries, each adding to the price. Now, supermarkets and community grocery stores come directly to the source to forge connections, utilizing contract farming, direct sourcing, and public welfare direct-sales zones. The Plan calls for optimizing and upgrading these origin wholesale markets, aiming for over 110 wholesale markets with annual transaction volumes exceeding 10 billion yuan by 2030. With fewer intermediaries, farmers gain more stable buyers, and urban consumers can look forward to more affordable prices.
Just before I'm shelved, I overhear a vendor scrolling through her phone: daily wholesale price indices for fresh produce, weekly pork price bulletins, and annual agricultural outlook reports—all serving as "weather forecast"-style intelligence. There are also 30,000 core brokers connecting sellers with buyers nationwide, and farmer livestreamers introducing me to audiences across the country. The Plan also proposes advancing "AI+" in agricultural product circulation, using consumer big data to provide feedback for production planning. By 2030, online retail sales of agricultural products are projected to exceed 1 trillion yuan. Many of my brothers and sisters are already taking the "pre-sale + collective procurement and distribution" or "personalized customization + instant logistics" routes, arriving directly at the doorsteps of those who ordered them. For farmers, this finally brings clarity to what to grow and where to sell it.
I do have one lingering worry: what if extreme weather or unexpected emergencies strike? The vendor assures me not to fear. The Plan proposes strengthening the emergency supply guarantee system and implementing the "vegetable basket" mayor responsibility system. Emergency supply mechanisms are being established in 36 large and medium-sized cities, with a 5,000-member emergency response team of producers and distributors ready to serve in normal times and mobilize in crises. Even if the sky falls, someone will be there to catch us. Urban residents needn't panic about being unable to buy vegetables.
Now, lying in a shopper's basket, I reflect on my journey: someone picks me up at the village gate, there's cold storage at the field, refrigerated transport on the road, direct procurement at the market, market data on my phone, and a safety net in times of crisis. My predecessors faced obstacles at every turn; for my generation, the path has been remarkably smooth. That is the fortune of a cabbage. What the Plan seeks to "repave" is not just the road for cabbages—the grains, fruits, vegetables, livestock, and aquatic products from the fields will all travel this path from farm to fork. With support at the village gate, storage at the field, an unbroken cold chain, fair market prices, accessible market data, and emergency safeguards, this transformation brings farmers the confidence that harvests will translate into income, offers citizens fresh and affordable "vegetable baskets," and fuels the engine of rural industrial revitalization. What we see through a single cabbage is the reshaping of the agricultural product distribution system during the "15th Five-Year Plan" period—and the most tangible testament to building a strong agricultural nation.