At the opening of IFA 2026 in Berlin on September 4, TCL showcased its offerings through its two major industrial groups, TCL Industries and TCL Technology, presenting products spanning smart terminals, semiconductor displays, and new energy photovoltaics. This year's event marks the company's 16th consecutive participation in the prestigious trade fair.

In the display segment, TCL unveiled its SQD-Mini LED and printed OLED technologies, with the flagship television model TCL X11L making its IFA debut. Meanwhile, TCL China Star displayed an array of products including a printed OLED foldable portable desktop monitor, 4K displays, and laptop screens. Building on momentum from this July, when TCL China Star collaborated with MSI to launch a professional-grade printed OLED monitor, the company continues to push this technology further into the consumer market.

Beyond display innovations, TCL also presented an extensive lineup of televisions, air conditioners, refrigerators, washing machines, alongside AI-powered solutions and AR glasses. Among the highlights, the Xiaolanyi P7 Ultra air conditioner uses millimeter-wave radar to detect sleep-related body movements, leveraging AI to automatically adjust temperature and airflow; the heat pump washer-dryer employs algorithms to dynamically optimize temperature, air volume, and spin speed.

Europe remains a key overseas market for TCL's expansion strategy. The company currently operates its European headquarters in Paris, supported by 17 branch offices, with local employees accounting for more than 90% of its workforce. It also runs a research and development center and a television manufacturing base in Poland. By 2025, TCL had secured the second-largest television market share in France, Poland, and Sweden. In the second quarter of this year, its air conditioner sales in Western Europe saw a year-on-year growth of over 27%, with Spain surging 100% and the UK and France each climbing more than 300%.