Rural Harvests Flourish as E-Commerce Drives Agricultural Sales

Deep News
Sep 02

In recent days, Heyin Town has focused on improving agricultural quality and efficiency, adhering to Party-building leadership in rural industrial development, continuously refining the "Party branch + cooperative + farmer" interest linkage mechanism, and promoting stable production and income increases in specialty crop cultivation through meticulous and standardized services.

In the autumn fields of Guola Village, vast farmlands stretch out with wave after wave of grain ears, where crops such as corn and fresh fava beans are growing exceptionally well. Taking advantage of the sunny weather, villagers are seizing the farming season to harvest, presenting a bustling and orderly scene of abundant harvests across the fields.

To enhance the level of planting standardization, the village's production development group regularly conducts agricultural skills training, inviting technical experts to provide hands-on guidance on-site, precisely addressing technical challenges in planting and production, and effectively promoting the practical application of modern agricultural planting technologies.

Leveraging the land resource endowment, the village continues to optimize planting layouts, standardize field management, vigorously advance moderate-scale operations, accelerate the upgrading of traditional farming models, and solidify the foundation for rural industrial revitalization. The village currently has 875 mu of cultivated land, primarily growing specialty crops such as corn, rapeseed, and fresh fava beans, of which 600 mu of village collective transferred land is dedicated to 460 mu of silage corn, 60 mu of fresh corn, 20 mu of fresh fava beans, and 60 mu of rapeseed.

Through meticulous field management, crop yields and quality have continued to improve, with the grain production foundation being constantly consolidated. The silage corn yield is expected to reach 5 tons per mu, with a total output of about 2,000 tons, generating an additional income of 800,000 yuan for the village collective.

To address the challenge of agricultural product sales, Guola Village has proactively expanded production and marketing channels, actively exploring an order-based agriculture model, and leveraging the Kuaishou live-streaming e-commerce platform to promote and sell specialty agricultural products online, such as fresh fava beans and fresh corn. These products are mainly distributed to the Qinghai-Gansu region, with cumulative online sales exceeding 50,000 yuan. Through this new model of e-commerce live-streaming, the village has effectively opened up sales channels for agricultural products, safeguarding the stable production and increased income of the villagers.

Currently, Guola Village has gradually moved away from traditional fragmented planting models, achieving a transformation from "depending on the weather" to "technology-driven farming" and from individual household operations to scaled development. Looking ahead, Guola Village will continue to optimize the agricultural industrial structure, improve the agricultural socialized service system, and continuously expand income-generating paths for villagers, striving to promote industrial upgrading, higher farmer incomes, and enhanced rural development, thereby solidly writing a new chapter in comprehensive rural revitalization.

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