During the Asia-Pacific Media High-Level Forum held in Shenzhen on September 5th, a dialogue themed around "New Opportunities for Asia-Pacific from New Energy" ignited lively discussions among attendees. In a moment of lightheartedness, Somsan, the Director of Public Relations at the Royal Academy of Cambodia, posed a playful question: "If I were to purchase your car, would you offer me a discount?"

Liu Xueliang, Vice President of BYD Company Limited (SZSE: 002594) and General Manager of its Asia-Pacific operations, responded with a warm smile and a direct answer: "No discount." He elaborated, "What BYD offers has never been just a single product. In the past, people associated Chinese goods with low prices, but times have changed. Today, it's about 'exporting technology.' Our goal is to ensure every consumer experiences the true value that comes from China."

The relaxed atmosphere prompted a follow-up question from the media: "Are you certain there are no discounts, in any country?" Liu Xueliang chuckled and replied, "The word 'discount' seems to have been led astray." He added seriously, "Rather than focusing on price, companies should think about how to offer consumers greater value and emotional satisfaction. This matters far more than cost."

This friendly exchange offered a clear window into BYD's global strategy — competing on value rather than price. Liu Xueliang emphasized that BYD's vision extends beyond bringing individual products or technologies overseas. Through its new energy vehicle global expansion platform, the company aims to facilitate the integration of more advanced technologies and enterprises into diverse markets and regions worldwide.

Highlighting the rapid pace of technological advancement, particularly in artificial intelligence, Liu Xueliang stressed that despite shifting technologies and markets, talent remains the decisive factor. He noted that BYD employs 120,000 engineers globally, making it the automotive brand with the largest engineering workforce. The company places significant emphasis on talent development, not only in China but also in every market it enters, focusing on training local youth through various technical, production, and new energy vehicle programs.

Currently, BYD is actively pursuing university-industry collaboration overseas. "I can feel the deep enthusiasm Southeast Asian youth have for technology. They are impressed by China's rapid development, product iteration speed, and solid technological foundation. They are very willing to engage with BYD and hope we bring more knowledge and training content," Liu said.

Regarding talent cultivation and technical exchange, Liu Xueliang remarked that BYD and many Chinese enterprises possess strong technology and expertise. Going forward, he underscored the importance of more proactive partnerships with universities in host countries and adopting an open and inclusive approach to bring better technology and knowledge to the Southeast Asian market.

Somsan observed that the global exploration of multinational corporations represents not only their technology and products but also how they integrate these assets with local markets and industries, while considering how to contribute more significantly to local economic development.