How Tim Cook made Apple one of the world’s most valuable companies

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When Tim Cook became Apple’s CEO in August 2011, he had big shoes to fill. His predecessor, Steve Jobs, was widely considered one of the world’s greatest innovators. Now, 15 years ...

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One of the best stock trading platforms in Singapore.","ogImage":"https://c1.itigergrowtha.com/portal5/static/media/og-logo.0a0bd8dc.png","ogUrl":"https://au1.tigermoments.com/news/2663762780"},"companyName":"Tiger Brokers"},"pageData":{"isMobile":false,"isTiger":false,"isTTM":true,"region":"SGP","license":"TBSG","edition":"fundamental"},"isCrawlerRequest":true,"__swrFallback__":{"@#url:\"https://stock-news.skytigris.cn/v3/news\",params:#id:\"2663762780\",edition:\"fundamental\",auth_exemption:1,,,undefined,":{"share":"https://ttm.financial/m/news/2663762780?lang=en_US&edition=fundamental","thumbnail":"","is_english":true,"pubTime":"2026-08-31 17:00","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2663762780","market":"hk","top_or_hot":-1,"title":"How Tim Cook made Apple one of the world’s most valuable companies","media":"CNN Business","content":"<div>\n<p>When Tim Cook became Apple’s CEO in August 2011, he had big shoes to fill. His predecessor, Steve Jobs, was widely considered one of the world’s greatest innovators.\n    \n\n            Now, 15 years ...</p>\n\n<a href=\"https://edition.cnn.com/2026/08/31/tech/tim-cook-apple-legacy\">Source Link</a>\n\n</div>\n","source":"cnn_highlight","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>How Tim Cook made Apple one of the world’s most valuable companies</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nHow Tim Cook made Apple one of the world’s most valuable companies\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-08-31 17:00 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://edition.cnn.com/2026/08/31/tech/tim-cook-apple-legacy><strong>CNN Business</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>When Tim Cook became Apple’s CEO in August 2011, he had big shoes to fill. His predecessor, Steve Jobs, was widely considered one of the world’s greatest innovators.\n    \n\n            Now, 15 years ...</p>\n\n<a href=\"https://edition.cnn.com/2026/08/31/tech/tim-cook-apple-legacy\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":null,"symbol_name":null,"start_time":0,"source_url":"https://edition.cnn.com/2026/08/31/tech/tim-cook-apple-legacy","article_id":"2663762780","we_media_id":null,"thumbnails":[],"rights":{"source":"cnn_highlight","url":"https://edition.cnn.com/2026/08/31/tech/tim-cook-apple-legacy","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2663762780","pubTimestamp":1788166829,"columns":[],"sourceInfo":{"source_id":"cnn_highlight","name":"CNN Business"},"weMediaInfo":null,"summary":"When Tim Cook became Apple’s CEO in August 2011, he had big shoes to fill. His predecessor, Steve Jobs, was widely considered one of the world’s greatest innovators.Now, 15 years later, Cook has catapulted the company to stratospheric heights by forging his own path. His successor, hardware engineering chief John Ternus, has a very different act to follow on September 1. Cook will be remembered for making the iPhone feel essential to everything from buying a coffee to listening to music, hitting the gym or paying a credit card bill. That’s all thanks to the web services and accessories Cook pioneered over the past decade.“ managed to scale the iPhone to a level that no one would have thought was likely or possible over that period of time,” said David Yoffie, a professor at Harvard Business School who wrote a case study on Apple and Tim Cook.Then-Apple CEO Steve Jobs, right, and Tim Cook, then the company's COO, speak at Apple's headquarters in Cupertino, California, on July 16, 2010.A","collect":0,"end_time":0,"defaultTopTitle":"cnn.com","property":[],"viewcount":null,"language":"en","relate_stocks":{},"translate_title":"蒂姆-库克如何让苹果成为世界上最有价值的公司之一","themeId":null,"isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/a91361c9c5746da23efc80fa5bd0c951","symbols_score_info":{"IXN":0.6,"TYLG":0.6,"AAPL":1.98,"MACW.SI":0.6,"METV":0.6,"VT":0.6,"TTXU":0.6,"APLY":0.6,"AAPE":0.6,"AAPW":0.6,"FTEC":0.6,"JGRO":0.6,"ABFL":0.6,"SPTE":0.6,"AAPD":0.6,"SAAPLmain":0.6,"VGT":0.7,"ROM":0.6,"AAPX":0.6,"AAPY":0.6,"IOSX":0.6,"AAPU":0.6,"XLK":0.6,"CMAG":0.6,"AAPB":0.6},"content_text":"When Tim Cook became Apple’s CEO in August 2011, he had big shoes to fill. His predecessor, Steve Jobs, was widely considered one of the world’s greatest innovators.\n    \n\n            Now, 15 years later, Cook has catapulted the company to stratospheric heights by forging his own path. His successor, hardware engineering chief John Ternus, has a very different act to follow on September 1. Cook will be remembered for making the iPhone feel essential to everything from buying a coffee to listening to music, hitting the gym or paying a credit card bill. That’s all thanks to the web services and accessories Cook pioneered over the past decade.\n    \n\n            Apple’s stock has soared by more than 2,000% during his time at the helm. The company also briefly reached a $5 trillion market capitalization in July, the second company to ever reach that milestone.\n\n\n            “(Cook) managed to scale the iPhone to a level that no one would have thought was likely or possible over that period of time,” said David Yoffie, a professor at Harvard Business School who wrote a case study on Apple and Tim Cook.\n    \n\n\n\n\n\n\n\n\nThen-Apple CEO Steve Jobs, right, and Tim Cook, then the company's COO, speak at Apple's headquarters in Cupertino, California, on July 16, 2010.\n\nKimberly White/Corbis/Getty Images\n\n\n\n\n\n\n\n\n\n\n\n\nCook shows off the new iPhone 6 and the Apple Watch on September 9, 2014, in Cupertino, California.\n\nJustin Sullivan/Getty Images\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nCook presents the new iPhone 11 on September 10, 2019.\n\nStephen Lam/Reuters\n\n\n\n\n\n\n\n\n\n\n\n\nApple CEO Tim Cook (C) takes a selfie with customers at an Apple Store on November 3, 2017 in Palo Alto, California.\n\nJustin Sullivan/Getty Images\n\n\n\n\n\n            But getting there wasn’t just about making smart product decisions. It also involved navigating political relationships across the US and China – both of which are critical to Apple’s operations and its massive iPhone empire – at a time when relations have been tense between the two nations.\n    \n\n            Cook is just as much “a statesman” as he was a CEO, according to Gene Munster, managing partner at tech investment firm Deepwater Asset Management who’s been following Apple since 2004.\n    \n\n            Cook came into the CEO role with expertise in operations and supply chain management. But it was his mild-mannered approach, swift decisions and knack for negotiation that helped keep the iPhone machine running smoothly despite geopolitical challenges, experts say.\n    \n\n            Ron Johnson, who oversaw Apple’s retail operations from 2000 to 2011, described Cook – then the company’s chief operating officer – as “intelligent” and “strategic” during weekly team meetings with Jobs and Apple’s executive team.\n    \n\n\n\n\n\n\n\n\n\n\n\n\n\nIn pictures: Apple CEO Tim Cook\n\n\n                        35 photos\n                    \n\n\n\n\n\n\n\nApple CEO Tim Cook poses for a portrait at Apple's global headquarters in Cupertino, California in 2016.\nAndrew Burton/The Washington Post/Getty Images\n\n\n\n\n\n\n\n                  In pictures: Apple CEO Tim Cook\n                \n\n\n\n\n\n\n\n\n\n\n\n\n\nApple CEO Tim Cook poses for a portrait at Apple's global headquarters in Cupertino, California in 2016.\nAndrew Burton/The Washington Post/Getty Images\n\n\n\n\n\n\n\n\n\n\n\n\n\nFrom left, Cook, Steve Jobs and Phil Schiller answer questions after Jobs introduced new versions of the iMac and the iLife software applications at Apple's headquarters in Cupertino, California, in 2007. Cook was chief operating officer at the time, as Jobs was the CEO.\nDavid Paul Morris/Getty Images\n\n\n\n\n\n\n\n\n\n\n\n\n\nCook speaks in front of an image of an iPhone 4S at Apple headquarters in 2011. \nReuters/Alamy\n\n\n\n\n\n\n\n\n\n\n\n\n\nPhotographers use iPhones to take photos of Cook during a break in a Senate hearing held by the Homeland Security and Governmental Affairs Subcommittee on Investigations in 2013. Cook and other Apple officials were on hand to explain the company's filings after the subcommittee accused Apple of tax avoidance.\nTom Williams/CQ Roll Call/AP\n\n\n\n\n\n\n\n\n\n\n\n\n\nCook, holding an iPhone 6 Plus and wearing an Apple Watch, discusses the new products during an event in Cupertino in September 2014.\nMarcio Jose Sanchez/AP\n\n\n\n\n\n\n\n\n\n\n\n\n\nCook greets the crowd with U2 singer Bono as U2 guitarist The Edge looks on during an Apple special event in Cupertino in September 2014.\nJustin Sullivan/Getty Images\n\n\n\n\n\n\n\n\n\n\n\n\n\nCook takes a photo with an Apple employee during the launch of the iPhone 6 at an Apple store in Palo Alto, California, in September 2014.\nTony Avelar/AP\n\n\n\n\n\n\n\n\n\n\n\n\n\nCook opens the door to an Apple Store in Palo Alto to begin sales of the new iPhone 6 in September 2014. Hundreds of people lined up to purchase the new iPhone 6 and iPhone 6 Plus that went on sale that day.\nJustin Sullivan/Getty Images\n\n\n\n\n\n\n\n\n\n\n\n\n\nCook stands in front of a MacBook display after an Apple special event in San Francisco in March 2015. \nStephen Lam/Getty Images\n\n\n\n\n\n\n\n\n\n\n\n\n\nCook takes a photo with his iPhone while addressing graduates during George Washington University's commencement exercises in May 2015. The university awarded Cook with an honorary doctorate of public service.\nAlex Brandon/AP\n\n\n\n\n\n\n\n\n\n\n\n\n\nCook appears as a guest on \"The Late Show with Stephen Colbert\" in September 2015.\nJeffrey R. Staab/CBS/Getty Images\n\n\n\n\n\n\n\n\n\n\n\n\n\nCook is greeted by Pope Francis at the Vatican in January 2016.\nServiziofotograficoor/Cpp/Shutterstock\n\n\n\n\n\n\n\n\n\n\n\n\n\nCook shows an iPhone 7 to performer Maddie Ziegler during an event to announce new products in San Francisco in September 2016.\nMarcio Jose Sanchez/AP\n\n\n\n\n\n\n\n\n\n\n\n\n\nCook speaks during the launch of Apple's AirPods in September 2016.\nMonica Davey/EPA/Shutterstock\n\n\n\n\n\n\n\n\n\n\n\n\n\nCook is with talk-show host James Corden, right, and musician Pharrell, center, during a taped comedy bit that was shown during an Apple event in San Francisco in September 2016.\nBeck Diefenbach/Reuters\n\n\n\n\n\n\n\n\n\n\n\n\n\nCook spends time with students at Woodberry Down Community Primary School in London in February 2017. Cook was visiting to see how the school had incorporated Apple's iPad and related software in its curriculum.\nYui Mok/PA Images/Getty Images\n\n\n\n\n\n\n\n\n\n\n\n\n\nCook puts on a Boston Red Sox jersey before a baseball game between the Red Sox and the Detroit Tigers in June 2017.\nBillie Weiss/Boston Red Sox/Getty Images\n\n\n\n\n\n\n\n\n\n\n\n\n\nPresident Donald Trump listens as Cook speaks during an American Technology Council roundtable at the White House in June 2017.\nAlex Brandon/AP\n\n\n\n\n\n\n\n\n\n\n\n\n\nCook speaks during an Apple special event at the Steve Jobs Theatre in September 2017. Apple held its first special event at the company's new Apple Park campus in Cupertino and unveiled a new iPhone.\nJustin Sullivan/Getty Images\n\n\n\n\n\n\n\n\n\n\n\n\n\nCook and Apple chief design officer Jonathan Ive look at the new Apple iPhone X during an Apple special event in September 2017.\nJustin Sullivan/Getty Images\n\n\n\n\n\n\n\n\n\n\n\n\n\nCook signs the box of a new iPhone X at an Apple Store in Palo Alto in November 2017. The highly anticipated iPhone X went on sale around the world that day.\nJustin Sullivan/Getty Images\n\n\n\n\n\n\n\n\n\n\n\n\n\nCook and Oprah Winfrey hug during an Apple special event in Cupertino in March 2019.\nStephen Lam/Reuters\n\n\n\n\n\n\n\n\n\n\n\n\n\nCook welcomes customers to the opening of a new Apple Store at the historic Carnegie Library building in Washington, DC, in May 2019. The location represented Apple's most extensive restoration project to date, renovating what was once the city's Central Public Library.\nWin McNamee/Getty Images\n\n\n\n\n\n\n\n\n\n\n\n\n\nCook speaks about the new iPhone Pro during an event in Cupertino in September 2019. \nDavid Paul Morris/Bloomberg/Getty Images\n\n\n\n\n\n\n\n\n\n\n\n\n\nCook speaks with Singapore Paralympian Theresa Goh about the Apple watch she was using for training in December 2019.\nEdgar Su/Reuters\n\n\n\n\n\n\n\n\n\n\n\n\n\nCook is seen on a laptop as he speaks during the Apple Worldwide Developers Conference in June 2020. The conference was held remotely because of the Covid-19 pandemic.\nAndrew Harrer/Bloomberg/Getty Images\n\n\n\n\n\n\n\n\n\n\n\n\n\nCook speaks via video conference at a House Judiciary subcommittee hearing on online platforms and market power in July 2020. \nGraeme Jennings/Pool/Getty Images\n\n\n\n\n\n\n\n\n\n\n\n\n\nCook leaves a federal building in Oakland, California, in May 2021 after testifying in a federal lawsuit brought by Epic Games.\nNoah Berger/AP\n\n\n\n\n\n\n\n\n\n\n\n\n\nCook reacts after seeing a Macintosh SE computer held by Sajid Moinuddin, a fan of Apple products, during the inauguration of India's first Apple retail store in Mumbai in April 2023.\nFrancis Mascarenhas/Reuters\n\n\n\n\n\n\n\n\n\n\n\n\n\nCook speaks under an image of Vision Pro, a new mixed reality headset that the company unveiled in June 2023.\nBrooks Kraft/Apple Inc.\n\n\n\n\n\n\n\n\n\n\n\n\n\nCook and Britain's King Charles III meet young people as they tour Apple's UK headquarters in London in December 2024.\nAaron Chown/PA Images/Getty Images\n\n\n\n\n\n\n\n\n\n\n\n\n\nCook, speaking from the White House Oval Office in August 2025, announces a $100 billion investment in US manufacturing. Apple was expanding its operations in the United States as Trump said he would levy a large import tax on chips coming into the country.\nJonathan Ernst/Reuters\n\n\n\n\n\n\n\n\n\n\n\n\n\nCook, second from left, arrives at the Eisenhower Executive Office Building near the White House in Washington, DC, in September 2025. He and other tech leaders were in town to attend a dinner hosted by President Trump.\nEric Lee/Bloomberg/Getty Images\n\n\n\n\n\n\n\n\n\n\n\n\n\nCook wipes a tear during his final Apple Worldwide Developers Conference in June 2026.\nJosh Edelson/AFP/Getty Images\n\n\n\n\n\n\n\n\n\n\n\n\n\nCook and John Ternus, Apple's next CEO, attend the annual Allen and Co. Sun Valley Media and Technology Conference in Sun Valley, Idaho, in July 2026.\nBrendan McDermid/Reuters\n\n\n\n\n\n\n\n\n\n\n      Prev\n        \n\n\n      Next\n        \n\n\n\n\n\nIn pictures: Apple CEO Tim Cook\n\n\n\n            “He was perhaps the most thoughtful of the executive team members,” Johnson told CNN. “He would always listen first and speak when he had something to add.”\n    \n\n            Under his leadership, Apple made a decision that helped it dodge the Trump administration’s sky-high tariffs. Under pressure to build its phones in America, the company instead promised to invest $600 billion to expand its US operations, including producing critical iPhone parts stateside.\n    \n\n            Even during Trump’s first term, the president said Cook was one of the few leaders who personally called him.\n    \n\n\n\n      Related article\n    \n\n\n\n\n\n\n\n\n\n\nJohn Ternus will take over as CEO later this year.\n\nAdam Gray/Bloomberg/Getty Images\n\n\n\n\n\n\n\nApple’s pick to replace Tim Cook hints at its plans for the AI era\n\n4  min read\n\n\n\n            “In terms of CEOs that Trump has come to respect, Tim Cook would be very high on the list,” said Jeffrey Sonnenfeld, senior associate dean for leadership studies at the Yale School of Management and a former White House advisor.\n    \n\n            Cook pushed the company to diversify some production away from China while still appealing to Chinese consumers and leadership, which Munster said is a rare feat.\n    \n\n            “I don’t know how you do that,” he said. “I don’t know if that dynamic makes sense.”\n    \n\n            Still, the Covid pandemic and Trump’s tariffs illustrated how Apple’s reliance on China could be a problem. That’s just one of the hurdles that Ternus inherits.\n    \n\n\n\n\n\n\n\n\nAn Apple store in Beijing, China, on September 19, 2025. Cook pushed the company to diversify some production away from China while still appealing to Chinese consumers and leadership.\n\nMaxim Shemetov/Reuters\n\n\n\n\n\n            There’s also the tense relationship with regulators in Europe, Apple’s second-largest market; the company was forced to make changes to how it runs the App Store in the region. Apple’s revamped version of Siri won’t launch in Europe because of the European Union’s rules.\n    \n\n            Then there’s AI. The company increasingly faces pressure to catch up, especially after its last major product – the Vision Pro – didn’t live up to expectations. Meanwhile, an ongoing shortage of memory chips due to the AI race has forced Apple and other companies to raise product prices.\n    \n\n            But Cook gave Ternus some advice during one of his last earnings calls as CEO: focus on making products that “enrich” the lives of customers.\n    \n\n            “If you keep focusing on that and make your decisions around that, it will produce a great business,” he said in April. “And we’ll be able to build more products and do it all over again.”","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"}}}