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Harley-Davidson

27.81

+0.66002.43%

Post-market: 27.810.00000.00%19:32 EDT

Volume:1.46M

Turnover:40.33M

Market Cap:2.89B

PE:15.65

High:27.95

Open:27.18

Low:26.96

Close:27.15

52wk High:31.25

52wk Low:17.09

Shares:104.07M

Float Shares:103.00M

Volume Ratio:0.93

T/O Rate:1.41%

Dividend:0.74

Dividend Rate:2.64%

EPS(TTM):1.78

EPS(LYR):2.78

ROE:6.09%

ROA:1.62%

PB:0.93

PE(LYR):10.00

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Overview Company News Filings

Polaris, Peers Delivered Q2 Beats And Raises Amid Demanding Setups, Morgan Stanley Says

MT Newswires Live

Insider Power Move: Harley-Davidson Director Makes Bold New Bet

Harley-Davidson Inc. Stock Rises Monday, Outperforms Market

Harley-Davidson Director Daniel J. Nova Acquires 40,000 Common Shares Valued at $982,700

Sonic Automotive Q2 Revenue Beats Estimates on Powesports Segment Growth

Harley-Davidson Inc. Stock Falls Wednesday, Underperforms Market

LiveWire Group Stock Whipsaws Tuesday Following Massive Rally

Benzinga_recent_news

Harley-Davidson is Maintained at Underweight by Morgan Stanley

Harley-Davidson Downgraded to Sell as Core Profitability Stalls Despite Price Target Increase to $17

Harley-Davidson Inc : Morgan Stanley Raises Target Price to $17.00 from $15.00

THOMSON REUTERS

Morgan Stanley Adjusts PT on Harley-Davidson to $17 From $15, Maintains Underweight Rating

MT Newswires Live

Harley-Davidson Inc. Stock Falls Monday, Underperforms Market

LiveWire Group Stock Is Gaining Monday: What's Going On?

Benzinga Earnings

Harley Davidson (HOG) Stock May Still Look Like A Bargain After Raised Sales Guidance

Simply Wall St.

Harley-davidson Inc. Stock Falls Friday, Underperforms Market

Harley-davidson is Maintained at Neutral by Baird

BMO Capital Reaffirms Their Buy Rating on Harley-Davidson (HOG)

Wall Street Analysts Are Neutral on Top Consumer Cyclical Picks

LiveWire Group (LVWR) Stock Surges Over 58% After Hours: Why is it Moving?

Benzinga Earnings

Harley-davidson Inc. Stock Falls Thursday, Underperforms Market

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Peers Delivered Q2 Beats And Raises Amid Demanding Setups, Morgan Stanley Says","url":"https://stock-news.laohu8.com/highlight/detail?id=2657526040","media":"MT Newswires Live","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2657526040?lang=en_us&edition=fundamental","pubTime":"2026-08-06 00:07","pubTimestamp":1785946030,"startTime":"0","endTime":"0","summary":"Polaris  and its peers in the powersports systems space, Harley-Davidson  and Brunswick , all reported Q2 headline beats and raised their 2026 outlooks amid a demanding scenario, but the quality of the upside was mixed given tariff refunds, Morgan Stanley said in a note Wednesday.The investment firm said that Polaris delivered the \"strongest share performance\" while Brunswick and Harley-Davidson's \"trends were mixed by geography.\"Morgan Stanley said that all three stocks underperformed after releasing earnings, which the investment firm attributes to \"demanding setups\" as well as limited second-half flow through, specifically in Q3 where all threecompanies guided or alluded to downside versus consensus.The firm noted, however, the companies' shares have rebounded since then, particularly this week, backed by \"favorable developments surrounding a potential deal with Iran and company-specific catalysts.\"Morgan Stanley kept its equal-weight rating for Polaris and lifted the company's pric","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.mtnewswires.com/","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"mtnewswires_news","symbols":["HOG.AU","BK4190","BC","BK4091","HOG","PII"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2656586792","title":"Insider Power Move: Harley-Davidson Director Makes Bold New Bet","url":"https://stock-news.laohu8.com/highlight/detail?id=2656586792","media":"TIPRANKS","labels":["shareholding"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2656586792?lang=en_us&edition=fundamental","pubTime":"2026-08-04 10:07","pubTimestamp":1785809261,"startTime":"0","endTime":"0","summary":"New insider activity at Harley-Davidson ( ($HOG) ) has taken place on August 3, 2026. Director Daniel J. Nova has significantly increased his stake...","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tipranks_highlight","url":"https://www.tipranks.com/news/insider-trading/insider-power-move-harley-davidson-director-makes-bold-new-bet-insider-trading-news?utm_source=itigerup.com&utm_medium=referral","rn_cache_url":null,"directOrigin":true},"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.tipranks.com/news/insider-trading/insider-power-move-harley-davidson-director-makes-bold-new-bet-insider-trading-news?utm_source=itigerup.com&utm_medium=referral","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"shareholding","news_rank":0,"length":0,"strategy_id":0,"source":"tipranks_highlight","symbols":["BK4091","HOG","BK4084","PW","BK4234"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2656307628","title":"Harley-Davidson Inc. Stock Rises Monday, Outperforms Market","url":"https://stock-news.laohu8.com/highlight/detail?id=2656307628","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2656307628?lang=en_us&edition=fundamental","pubTime":"2026-08-04 05:25","pubTimestamp":1785792300,"startTime":"0","endTime":"0","summary":"DJ Harley-Davidson Inc. Stock Rises Monday, Outperforms MarketThis article was automatically generated by MarketWatch using technology from Automated Insights.Shares of Harley-Davidson Inc.  rallied 3.14% to $25.31 Monday, on what proved to be an all-around favorable trading session for the stock market, with the S&P 500 Index  rising 1.48% to 7,600.50 and the Dow Jones Industrial Average  rising 1.32% to 53,178.41.The stock's rise snapped a three-day losing streak.Harley-Davidson Inc. closed 19.01% below its 52-week high of $31.25, which the company reached on September 17th.Trading volume  remained 182,573 below its 50-day average volume of 2.8 M.Data source: Dow Jones Market Data, FactSet. Data compiled August 3, 2026.","market":"sg","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["rate"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HOG"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2656304568","title":"Harley-Davidson Director Daniel J. Nova Acquires 40,000 Common Shares Valued at $982,700","url":"https://stock-news.laohu8.com/highlight/detail?id=2656304568","media":"Reuters","labels":["shareholding","insiderTrades"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2656304568?lang=en_us&edition=fundamental","pubTime":"2026-08-04 04:22","pubTimestamp":1785788570,"startTime":"0","endTime":"0","summary":"Harley-Davidson director Daniel J. Nova acquires 40,000 common shares valued at $982,700Harley-Davidson director Daniel J. Nova disclosed a purchase of 40,000 common shares at a weighted average price","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260803:nNDL8cP4px:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":"Harley-Davidson Director Daniel J. Nova Acquires 40,000 Common Shares Valued at $982,700","news_tag":"shareholding,insiderTrades","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HOG","BK4091"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2655987618","title":"Sonic Automotive Q2 Revenue Beats Estimates on Powesports Segment Growth","url":"https://stock-news.laohu8.com/highlight/detail?id=2655987618","media":"Reuters","labels":["express"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2655987618?lang=en_us&edition=fundamental","pubTime":"2026-07-30 18:59","pubTimestamp":1785409154,"startTime":"0","endTime":"0","summary":"Sonic Automotive Q2 revenue beats estimates on powesports segment growthOverviewU.S. auto retailer's Q2 revenue rose 8% yr/yr, beating analyst expectationsAdjusted EPS fell 17% yr/yr; net income rose ","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260730:nL1N43W0JX:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"express","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["LAD","HOG","LU0274383776.USD","BK4091","BK4214","SAH","LU1585245621.USD","GPI","BK4561","IE00B64QTZ34.USD","ABG","LU1430594728.SGD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2655812976","title":"Harley-Davidson Inc. Stock Falls Wednesday, Underperforms Market","url":"https://stock-news.laohu8.com/highlight/detail?id=2655812976","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2655812976?lang=en_us&edition=fundamental","pubTime":"2026-07-30 05:25","pubTimestamp":1785360300,"startTime":"0","endTime":"0","summary":"DJ Harley-Davidson Inc. Stock Falls Wednesday, Underperforms MarketThis article was automatically generated by MarketWatch using technology from Automated Insights.Shares of Harley-Davidson Inc.  slipped 1.82% to $24.83 Wednesday, on what proved to be an all-around poor trading session for the stock market, with the S&P 500 Index  falling 1.52% to 7,316.15 and Dow Jones Industrial Average  falling 2.19% to 51,594.14.Harley-Davidson Inc. closed 20.54% short of its 52-week high of $31.25, which the company achieved on September 17th.Trading volume  eclipsed its 50-day average volume of 2.8 M.Data source: Dow Jones Market Data, FactSet. Data compiled July 29, 2026.","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["rate"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HOG"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2655827788","title":"LiveWire Group Stock Whipsaws Tuesday Following Massive Rally","url":"https://stock-news.laohu8.com/highlight/detail?id=2655827788","media":"Benzinga_recent_news","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2655827788?lang=en_us&edition=fundamental","pubTime":"2026-07-29 02:25","pubTimestamp":1785263100,"startTime":"0","endTime":"0","summary":"LiveWire (LVWR) stock stays volatile after a 71% surge on strong Q2 earnings. Revenue rose 55% to $9.1M on high electric motorcycle sales.","market":"sh","thumbnail":"https://cdn.benzinga.com/cdn-cgi/image/width=3840,format=auto,quality=85/files/images/story/2026/07/28/A-Detailed-Stock-Market-Chart-Featuring-.jpg","type":0,"news_type":0,"thumbnails":["https://cdn.benzinga.com/cdn-cgi/image/width=3840,format=auto,quality=85/files/images/story/2026/07/28/A-Detailed-Stock-Market-Chart-Featuring-.jpg"],"rights":{"source":"benzinga_recent_news","url":"https://www.benzinga.com/trading-ideas/movers/26/07/60739415/livewire-group-stock-whipsaws-tuesday-following-massive-rally","rn_cache_url":null,"directOrigin":true},"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.benzinga.com/trading-ideas/movers/26/07/60739415/livewire-group-stock-whipsaws-tuesday-following-massive-rally","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"benzinga_recent_news","symbols":["HOG","BK4091","LVWR"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2655881568","title":"Harley-Davidson is Maintained at Underweight by Morgan Stanley","url":"https://stock-news.laohu8.com/highlight/detail?id=2655881568","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2655881568?lang=en_us&edition=fundamental","pubTime":"2026-07-29 01:22","pubTimestamp":1785259320,"startTime":"0","endTime":"0","summary":"Ratings actions from Benzinga: https://www.benzinga.com/quote/HOG/analyst-ratings","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["rate"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HOG"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2654009635","title":"Harley-Davidson Downgraded to Sell as Core Profitability Stalls Despite Price Target Increase to $17","url":"https://stock-news.laohu8.com/highlight/detail?id=2654009635","media":"TIPRANKS","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2654009635?lang=en_us&edition=fundamental","pubTime":"2026-07-28 19:16","pubTimestamp":1785237361,"startTime":"0","endTime":"0","summary":"Morgan Stanley analyst Stephen Grambling has maintained their bearish stance on HOG stock, giving a Sell rating on July 24. Stephen Grambling has g...","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tipranks_highlight","url":"https://www.tipranks.com/news/ratings/harley-davidson-downgraded-to-sell-as-core-profitability-stalls-despite-price-target-increase-to-17-ratings-news?utm_source=itigerup.com&utm_medium=referral","rn_cache_url":null,"directOrigin":true},"property":["rate"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.tipranks.com/news/ratings/harley-davidson-downgraded-to-sell-as-core-profitability-stalls-despite-price-target-increase-to-17-ratings-news?utm_source=itigerup.com&utm_medium=referral","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"tipranks_highlight","symbols":["HOG"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2654900683","title":"Harley-Davidson Inc : Morgan Stanley Raises Target Price to $17.00 from $15.00","url":"https://stock-news.laohu8.com/highlight/detail?id=2654900683","media":"THOMSON REUTERS","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2654900683?lang=en_us&edition=fundamental","pubTime":"2026-07-28 18:57","pubTimestamp":1785236222,"startTime":"0","endTime":"0","summary":null,"market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260728:nAZN4TABOT:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"reuters_en_live","symbols":["HOG","BK4091"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2654220070","title":"Morgan Stanley Adjusts PT on Harley-Davidson to $17 From $15, Maintains Underweight Rating","url":"https://stock-news.laohu8.com/highlight/detail?id=2654220070","media":"MT Newswires Live","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2654220070?lang=en_us&edition=fundamental","pubTime":"2026-07-28 17:35","pubTimestamp":1785231326,"startTime":"0","endTime":"0","summary":"Harley-Davidson (HOG) has an average rating of hold and mean price target of $27.40, according to analysts polled by FactSet.(MT Newswires covers equity, commodity and economic research from major ban","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["rate"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.mtnewswires.com/","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"mtnewswires_news","symbols":["HOG"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2654025688","title":"Harley-Davidson Inc. Stock Falls Monday, Underperforms Market","url":"https://stock-news.laohu8.com/highlight/detail?id=2654025688","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2654025688?lang=en_us&edition=fundamental","pubTime":"2026-07-28 05:23","pubTimestamp":1785187380,"startTime":"0","endTime":"0","summary":"DJ Harley-Davidson Inc. Stock Falls Monday, Underperforms MarketThis article was automatically generated by MarketWatch using technology from Automated Insights.Shares of Harley-Davidson Inc.  shed 2.75% to $24.79 Monday, on what proved to be an all-around favorable trading session for the stock market, with the S&P 500 Index  rising 0.02% to 7,413.18 and the Dow Jones Industrial Average  rising 0.51% to 52,210.08.This was the stock's fourth consecutive day of losses.Harley-Davidson Inc. closed 20.67% below its 52-week high of $31.25, which the company achieved on September 17th.Trading volume  eclipsed its 50-day average volume of 2.7 M.Data source: Dow Jones Market Data, FactSet. Data compiled July 27, 2026.This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal. Dow Jones NewswiresJuly 27, 2026 17:23 ET Copyright  2026 Dow Jones & Company, Inc.","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["rate"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HOG"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2654372044","title":"LiveWire Group Stock Is Gaining Monday: What's Going On?","url":"https://stock-news.laohu8.com/highlight/detail?id=2654372044","media":"Benzinga Earnings","labels":["express"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2654372044?lang=en_us&edition=fundamental","pubTime":"2026-07-28 00:40","pubTimestamp":1785170405,"startTime":"0","endTime":"0","summary":"LiveWire Q2 revenue rises 55% to $9.1M led by a 386% jump in electric motorcycle sales, driving LVWR stock up over 71%.","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.benzinga.com/trading-ideas/movers/26/07/60703671/livewire-group-stock-is-gaining-monday-whats-going-on","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"express","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["LVWR","BK4091","HOG"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2654068562","title":"Harley Davidson (HOG) Stock May Still Look Like A Bargain After Raised Sales Guidance","url":"https://stock-news.laohu8.com/highlight/detail?id=2654068562","media":"Simply Wall St.","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2654068562?lang=en_us&edition=fundamental","pubTime":"2026-07-26 11:28","pubTimestamp":1785036534,"startTime":"0","endTime":"0","summary":"Harley-Davidson stock has delivered a roughly 29.0% decline over the past three years, yet current valuation checks on the shares point to a mixed picture rather than a clear bargain or clear overvaluation.\n\nThe share price is down about 29.0% over three years, which raises the question of whether recent weakness has already priced in a lot of caution.\nThe company’s push to reset the brand and support sales with new pricing, including a lower priced model for budget conscious riders, can...","market":"sg","thumbnail":"https://images.simplywall.st/asset/company-cover/277444-main-header/1585186959654","type":0,"news_type":0,"thumbnails":["https://images.simplywall.st/asset/company-cover/277444-main-header/1585186959654"],"rights":{"source":"simplywall_highlight","url":"https://simplywall.st/stocks/us/automobiles/nyse-hog/harley-davidson/news/harley-davidson-hog-stock-may-still-look-like-a-bargain-afte","rn_cache_url":null,"directOrigin":true},"property":["earning"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://simplywall.st/stocks/us/automobiles/nyse-hog/harley-davidson/news/harley-davidson-hog-stock-may-still-look-like-a-bargain-afte","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"simplywall_highlight","symbols":["HOG.AU","HOG"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2654037035","title":"Harley-davidson Inc. Stock Falls Friday, Underperforms Market","url":"https://stock-news.laohu8.com/highlight/detail?id=2654037035","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2654037035?lang=en_us&edition=fundamental","pubTime":"2026-07-25 05:25","pubTimestamp":1784928300,"startTime":"0","endTime":"0","summary":"DJ Harley-Davidson Inc. Stock Falls Friday, Underperforms MarketThis article was automatically generated by MarketWatch using technology from Automated Insights.Shares of Harley-Davidson Inc.  shed 3.88% to $25.49 Friday, on what proved to be an all-around great trading session for the stock market, with the S&P 500 Index  rising 0.05% to 7,411.98 and the Dow Jones Industrial Average  rising 0.46% to 51,947.25.This was the stock's third consecutive day of losses.Harley-Davidson Inc. closed 18.43% short of its 52-week high of $31.25, which the company achieved on September 17th.Trading volume  eclipsed its 50-day average volume of 2.7 M.Data source: Dow Jones Market Data, FactSet. Data compiled July 24, 2026.This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal. Dow Jones NewswiresJuly 24, 2026 17:25 ET Copyright  2026 Dow Jones & Company, Inc.","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["BK4091","HOG"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2653081980","title":"Harley-davidson is Maintained at Neutral by Baird","url":"https://stock-news.laohu8.com/highlight/detail?id=2653081980","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2653081980?lang=en_us&edition=fundamental","pubTime":"2026-07-24 19:33","pubTimestamp":1784892780,"startTime":"0","endTime":"0","summary":"Ratings actions from Benzinga: https://www.benzinga.com/quote/HOG/analyst-ratings(END) Dow Jones NewswiresJuly 24, 2026 07:33 ET","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HOG","BK4091"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2653811890","title":"BMO Capital Reaffirms Their Buy Rating on Harley-Davidson (HOG)","url":"https://stock-news.laohu8.com/highlight/detail?id=2653811890","media":"TIPRANKS","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2653811890?lang=en_us&edition=fundamental","pubTime":"2026-07-24 19:25","pubTimestamp":1784892328,"startTime":"0","endTime":"0","summary":"In a report released today, Tristan M. Thomas-Martin from BMO Capital maintained a Buy rating on Harley-Davidson, with a price target of $30.00. 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Stock Falls Thursday, Underperforms Market","url":"https://stock-news.laohu8.com/highlight/detail?id=2653796487","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2653796487?lang=en_us&edition=fundamental","pubTime":"2026-07-24 05:24","pubTimestamp":1784841840,"startTime":"0","endTime":"0","summary":"DJ Harley-Davidson Inc. Stock Falls Thursday, Underperforms MarketThis article was automatically generated by MarketWatch using technology from Automated Insights.Shares of Harley-Davidson Inc.  slipped 3.98% to $26.52 Thursday, on what proved to be an all-around rough trading session for the stock market, with the S&P 500 Index  falling 1.21% to 7,408.30 and Dow Jones Industrial Average  falling 0.97% to 51,711.65.This was the stock's second consecutive day of losses.Harley-Davidson Inc. closed 15.14% short of its 52-week high of $31.25, which the company achieved on September 17th.Trading volume  eclipsed its 50-day average volume of 2.7 M.Data source: Dow Jones Market Data, FactSet. Data compiled July 23, 2026.This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal. 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